New data from UKHospitality has shown that the British hotel market is below average for any major metric compared to the EU average.
According to the Group, in November 2018 Europe recorded a RevPar increase of 4.5% compared to the previous year (YOY), compared with 1.7% in the United Kingdom. Rental income on the continent rose 1.2% over the month, compared to 0.6%. in England.
In addition, the November ADR change by country recorded an increase of 2.7% in the European hotel sector compared to 2017, compared to 1% in the UK.
The group said it is now calling on the government "to create an environment in which the hotel market can flourish and remain competitive with European partners".
UKHospitality CEO Kate Nicholls said: "While we are awaiting the full year 2018 review, data showing that Britain's most recent development is worrying – especially at a time of great political and economic uncertainty.
"These figures come from a time when an inappropriate proposal for a tourism tax is still possible, the corporate rate continues to affect the growth of the entire hotel sector, and more clarity is needed on the Brexit deal and the future immigration system. "
She added, "The decisions made in Westminster in 2019 will have a significant impact on our sector, and we will make every effort to ensure that the government fully understands what the sector needs to do to unlock its growth potential and its growth potential contribute significantly to the UK economy and social well-being. "